What’s Your Brand Style?
Brand style has been around for a long time. Based on years of experience, we’ve developed 8 different brand styles specifically for the aesthetics industry. Watch your business grow as you market with a strong brand identity. Whether you’re a med spa, spa, salon or an individual esthetician, we’re sure that one of the brand styles featured below will reflect your own sense of style. Which will you choose? Take our fun quiz to help you figure out YOUR brand style.
Brand Styles

Modern & Chic
Modern & chic reflects a minimal style with straight lines. The color scheme is monochromatic though blue, red, gold or other metallics provide a shot of color. This collection is for spas with clients who seek a minimalistic, yet up-to-date look. On-trend but with a clean, classic sense of style.
Sophisticated & Classic
Create an upscale atmosphere for clients who want to get away from everyday worries. They know they’ll be treated in the manner to which they have become accustomed. Quiet, muted colors reign here with an occasional shot of gray or black to keep things interesting.


Urban & Industrial
The new urban aesthetic includes wood, metal, and stone and implies a solid feel. Think steel, concrete, and cable and you’ve got it. The industrial tone can give off a masculine vibe, so if you want to attract a male clientele this style might be for you.
Boho & Shabby Chic
You’ve created an atmosphere where your clients will feel like they spending the afternoon with their BFF at a well lived-in hideaway. Soft pastels, comfortable clothing, lacy embellishments, and gently-aged decor are reflected in this style.


Whimsical & Witty
Crazy, wild color with a bit of quirkiness. That’s what your clients want. You’re not afraid to mix and match. Who knows what fantastical creations you can come up with. But above all, this style is about being fun and creative.
Calm & Zen
The ability to sit back and relax . . . the opportunity to restore their mind and their body . . . this is what your clients value. Your brand reflects your zen-like approach to business from the services you offer to the design of your spa to the soothing color palette you prefer to use with your brand.


Avant Garde & Edgy
This collection is for spas who like to be different and get noticed. Strokes of bold color accented by black are the signature look for this brand style. Your clientele often are willing to try the newest and boldest treatments and looks. This style is not for the faint of heart!
Natural & Elemental
Natural, clean, organic, elemental . . . just some of the words to describe one of the most popular movements in the aesthetics industry today. Think of the the greens and browns found in nature with a hint of orange, pink and red thrown in. Clients love the opporutnity to visit eco-friendly spas and salons.

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