What You Need To Know
The thought of actually writing a caption, much less a good one, can be overwhelming! But there are a few tips that can help spur your creativity. And following a few simple rules can make your captions more effective in generating new followers and converting followers into clients.
A Few Tips For Creative Inspiration
- Find inspiration from other posts. Think outside the box. Look at other related businesses such as nutrition, beauty, organic products, fitness for ideas.
- Find a few key profiles that you relate to and follow them. Keep up with what they’re posting on their feed.
- Look at what marketing firms are posting. They’re experts at what they do and you can learn by example.
- Follow us on IG and FB. We’re always posting fun content with lots of ideas for captions.
Rule #1: Set Your Goals For The Post
Why are you creating this post? What do you want to get out of it? Do you want to get more followers? Engage current followers? Get followers to set an appointment? By answering this question, you’ll have a starting point for your caption. Why not set a goal of achieving all of the above. With a well thought out caption, it’s possible.
Rule #2: Use Words That Your Followers Will Relate To
Use words that reflect your brand identity and have meaning to your followers AND your ideal client. Set a tone for your posts and stick to it. Is your style light-hearted, fun and chatty? Or are your followers a little more reserved and looking to be educated? Remember to pick an image that also aligns with your brand sytle. Read our blog on creating a post that can drive customers to your business for more insights.
Rule #3: Grab Your Reader’s Attention
There are a few tried and true methods that can help you engage your reader’s attention. Ask a question in your caption. It’s a great way to get the comments started on your post. Did you know that you can post the first comment? Answer a question you’ve included in your post to jump-start the conversation.
Rule #4: The All-Important Call-To-Action
Marketers know that this is one of the most important parts of your caption. But most captions on social media don’t have one. This is where the goals you set in Rule #1 come into play. Write a call-to-action that is designed to get the reader to do what you want them to do. Whether it’s following you, setting an appointment, or tagging you in a post.
Rule #5: Don’t Forget Hashtags
Don’t leave your hashtags up to chance. Do a bit of research to discover what hashtags are most popular in your industry and what hashtags your potential customers are most likely to search for. A site like Best Hashtags can help you identify hashags through the search function on their website. TIP: Don’t forget to include local hashtags to allow customers to discover you more easily.
The End Result
What does a great caption look like? The caption below plays off of the popular “Best Friends Day” to appeal to a broad audience. It’s written in a style that will appeal to women who celebrate their women friends. The detailed call-to-action is written to gain more followers as well as encourage booking an appointment for not one, but two people. We even threw in a few emojis!
The Checklist
- Resonates with followers & clients
- Appeals to a broad audience
- Asks a question to engage readers
- Aligns call-to-action with goals
- Uses popular hashtags
Not sure of your ability to create engaging captions. Not to worry, we’ve got you covered. We create captions for each of our 20 posts per month. See our captions for the current month by signing up for our FREE Content Subscription.