Turn Smile Power Into New Business

Want a simple idea that’s easy to use to get new clients through the door?  Instead of posting another B&A pic, shake things up a bit. Take a fun, quirky national day idea and apply a little creativity. There are 3 critical steps to take a ho-hum post and turn it into something powerful. We’ll show you how by using National Smile Power Day which is June 15. 

This step takes some consideration. Instead of just posting a picture of someone smiling and happy in a spa, get creative! Find an image that reflects your brand style. Add some text, graphics, any element that makes the image your own. We create 8 different images, one for each of our brand styles. To check out all of the images we’ve created for the current month, sign up for our FREE Content Subscription.

We’ve created a fun little quiz to help you figure out your brand style. 

Now comes the tricky part. It’s critical to write a caption that is related to the theme of the day but also has a call-to-action to engage followers and encourages them to share your content. Again, get creative! Figure out the goal of your post. Do you want to get more followers? Engage current followers? Get followers to set an appointment? Use words that reflect your brand identity and have meaning to your followers. Don’t forget to use relevant hashtags and engaging emojis.

Not sure of your ability to create engaging captions. Not to worry, we’ve got you covered. We create captions for each of our 20 posts per month. See our captions for the current month by signing up for our FREE Content Subscription.

Last, but not least…post, monitor and respond. We know it can be hard to find the time to pay attention to your social media. But if you want to take your social media to the next level and bring in new clients, it’s not enough to post every once in a while. Consistent posting is a must. But don’t post and forget. Set up a system to monitor your social media profiles. Respond to comments, and more importantly, to requests for appointments from your followers.

No time to focus on social media? We’re here to help. With our Social Media Management Subscription, we can schedule posts and monitor online activity so that you can respond to comments and appointment requests on a timely basis. 

What does it look like when we put it all together? The post below features an image in our Boho & Shabby Chic Style along with a caption that contains all the important elements–a call-to-action that encourages engagement among followers to use the power of social networking to increase your follower base; fun emojis tied to the topic of the post; and a reward for follower engagement that can bring clients through the door.

What does it look like when we put it all together? The post below features an image in our Boho & Shabby Chic Style along with a caption that contains all the important elements–a call-to-action that encourages engagement among followers to use the power of social networking to increase your follower base; fun emojis tied to the topic of the post; and a reward for follower engagement that can bring clients through the door.