And Why Do I Need One?
Let’s face it, we all know it’s hard to capture the attention of potential customers. In order to attract an audience on social media and turn them into customers, you need a strong brand identity. Whether you’re the leading spa or salon in your local market or just beginning your aesthetics practice on your own, don’t underestimate the importance of having a brand. If your posts aren’t delivered with consistency and an engaging angle, chances are you’ll struggle to build an audience on social media.
A strong brand will tell your story and your values and will create a memorable experience for people. Branding helps to define you in detail to your audience.
- What do you do?
- How do you do it differently?
- What do you believe in or stand for?
- What do you represent?
Creating A Brand Identity
Creating a brand identify builds awareness for your services. It helps you stand out among the other aesthetic practices that you compete against. Your brand identity includes your logo, the colors you choose, content messaging and the overall feel and look that identifies you to your customers. Need help on creating a brand identity? Check out our Customized Marketing Services.
What Is Brand Style?
Brand style is the personality of your brand. It’s the unique voice of your brand. For example, is your brand trendy or classic? Joyful, calm, serious, or whimsical? Natural or urban?
In order to find the right style for your brand, start by thinking about the personality of your business.
- How would you describe your business?
- What makes it different from your competitors?
- How do you want people to experience your service?
- What kind of emotions do you want your brand images to evoke?
Based on our years of experience in aesthetics marketing, we’ve determined 8 different brand styles.
We’ve created a fun little quiz to help you figure out your brand style.
Use Your Brand Style
CREATE AN ENGAGING SOCIAL MEDIA PRESENCE
Make sure that your social media pages all show the same logo so that your brand is easily recognizable and presents a unified look. Post regularly and consistently with content that reflects your brand style. Images and captions should attract and engage your online audience and draw new customers into your business.